Last updated: May 2026 — James Whitfield, Activehull
```htmlThis page explains how Activehull (activehull.co.uk) generates revenue, how that funding model works in practice, and why it does not influence the editorial independence of any review or recommendation published on this site. Please read this disclosure carefully before using any links or acting on any information found here.
Activehull participates in affiliate marketing programmes operated by online casino and gambling brands. This means that when you click certain links on this website and subsequently register an account or make a deposit with a casino operator, Activehull may receive a commission payment from that operator. This payment comes at no additional cost to you and does not affect the price, terms, or welcome offer you receive.
These commercial relationships help fund the ongoing operation of Activehull, including the time and resources required to research, test, and write detailed casino reviews for the UK market.
An affiliate link is a specially tracked hyperlink. When you click one of these links, a small identifier is passed to the operator's website so they can attribute any resulting sign-up or deposit back to Activehull. This is standard practice across the online publishing industry and is used by many comparison, review, and media websites.
You are under no obligation to use the links on this site. You are always free to visit any casino operator's website directly by typing their address into your browser.
It does not. The existence of affiliate agreements does not guarantee a positive review, a higher ranking, or a recommendation from Activehull. All editorial content on this site is written and published independently.
James Whitfield, the owner and lead reviewer of Activehull, applies a consistent, structured methodology to every casino reviewed on this site. That methodology includes assessment of the following factors:
Casinos that perform poorly against these criteria will receive a low score or a not recommended verdict, regardless of whether an affiliate relationship exists. Casinos that are unlicensed in Great Britain will not be featured at all.
James Whitfield is the founder and sole author of Activehull. With several years of hands-on experience reviewing and analysing the UK online casino market, James brings direct product knowledge and a consumer-first perspective to every piece of content published on this site. His reviews are based on genuine testing and research, not on operator-provided marketing materials. James is committed to producing honest, accurate, and up-to-date information that helps UK players make informed decisions.
This disclosure is provided in accordance with the guidelines set out by the UK Advertising Standards Authority (ASA), the Competition and Markets Authority (CMA), and the US Federal Trade Commission (FTC). Activehull is committed to transparency and to ensuring that all material connections between this site and third-party operators are clearly communicated to readers at all times.
If you have any questions about how Activehull earns revenue or how editorial decisions are made, you are welcome to get in touch directly. Contact details can be found on the Contact page of this website.
Last updated: 2026 — Activehull, activehull.co.uk
```